My First Experience of Pop-up House/Store

Special thanks to my colleague Natalie Papazian for constructive suggestions! One year ago, when I took the digital marketing specialization, during one of the discussions on marketing strategies, a fellow learner mentioned the concept of pop-up shops. This was the first time I had heard of this marketing strategy. Since then, I hoped that I … More My First Experience of Pop-up House/Store

Customer Services, What Else You Also Need to Care?

We all know it is important for companies to retain existing customers. There are plentiful resources to tackle this matter: systematic analysis on the consumer decision journey, advice on increasing customer retention, better practice on collecting customer data, let alone tons of articles on how to improve customer services. I agree. In addition to those, … More Customer Services, What Else You Also Need to Care?

How to Motivate Your Sales Team as a Sales Champion Manager?

There, the mentioning of a movie scene from 1992 Glengarry Glen Ross cracked me up. The-tiger-mom-fashioned humiliating would only crash a sales team nowadays. Glengarry was harsh; yet, he was right to the point. “Always be closing.” – He set a goal to accomplish, and a vision to fulfil. “Attention, interest, decision and action,” are … More How to Motivate Your Sales Team as a Sales Champion Manager?

Understanding Business Agility for Your Company’s Strategic Planning

Have your ever wondered why some businesses have better visions about the future of business, enter the profitable field earlier than others, craft better strategy for growth, invent a more successful sub-brand? Especially in this digital epoch? It is because that they comprehend the meaning of business agility earlier or better than you do, and … More Understanding Business Agility for Your Company’s Strategic Planning

Update on My Old Post “2 Things You Need to Know About Referrals”

I came across a blog post by click time the other day about the relations between referrals and trust. Great minds think alike. It reminds me of my old post about referrals. And I think it will be beneficial if you consider both of our strategies when you plan to attract more customers. For example, … More Update on My Old Post “2 Things You Need to Know About Referrals”

What 2016 Election Teaches Me about Lead Generation – one of the important digital marketing strategies?

If we see this election from a businessman’s point of view, no matter Donald Trump won or not, he gained more leads and converted more customers for his corporation with low cost. He started his campaign with more social media leverage and made sure to keep abreast of the demanding and fast evolving digital world … More What 2016 Election Teaches Me about Lead Generation – one of the important digital marketing strategies?