Special thanks to my colleague Natalie Papazian for constructive suggestions! One year ago, when I took the digital marketing specialization, during one of the discussions on marketing strategies, a fellow learner mentioned the concept of pop-up shops. This was the first time I had heard of this marketing strategy. Since then, I hoped that I … More My First Experience of Pop-up House/Store
How to grow your business, how to stand out, here is the idea. … More Did You Create Wow Moment for Your Customers?
Christmas will be here in two weeks. Are you ready to make the best of this special season for your sales? Like Nemo’s dad tries desperately to find Nemo, some small business owners scratch their heads to come up with a way of expanding their customers’ pool. There are obstacles: automation gradually replaces man labor, … More 2 Things You Need to Know About Referrals
If we see this election from a businessman’s point of view, no matter Donald Trump won or not, he gained more leads and converted more customers for his corporation with low cost. He started his campaign with more social media leverage and made sure to keep abreast of the demanding and fast evolving digital world … More What 2016 Election Teaches Me about Lead Generation – one of the important digital marketing strategies?
Growing up, my dad always told me not to waste time. He forbid me to watch TV, take singing, dancing, painting classes because he believed working on various academic subjects were more worthy of my time, and that I should stay focused on my academics. In general the Chinese culture values time and money equally … More Why Self-awareness is Crucial for Small & Local Business Owners?
When I heard that Elon Musk was building Gigafactory, I was thinking what would Voltaire comment on today’s momentum of tech startups? He might be happy since his personal philosophy is to accomplish individual freedom by increasing wealth and intellectual sophistication. Personally I agree with him. And there is a difference between doing business and … More Start Up! Start a startup!
Leads convert to clients… do you know your small business conversion rate? … More Conversion Rate 101: What Every Small & Local Business Owner Should Know
With so many aspects you need to take care for your marketing campaign, there is reputation marketing that you need to think highly than before in this digital world. … More Why Reputation Marketing Should be Your Top Priority