My First Experience of Pop-up House/Store

Special thanks to my colleague Natalie Papazian for constructive suggestions! One year ago, when I took the digital marketing specialization, during one of the discussions on marketing strategies, a fellow learner mentioned the concept of pop-up shops. This was the first time I had heard of this marketing strategy. Since then, I hoped that I … More My First Experience of Pop-up House/Store

What 2016 Election Teaches Me about Lead Generation – one of the important digital marketing strategies?

If we see this election from a businessman’s point of view, no matter Donald Trump won or not, he gained more leads and converted more customers for his corporation with low cost. He started his campaign with more social media leverage and made sure to keep abreast of the demanding and fast evolving digital world … More What 2016 Election Teaches Me about Lead Generation – one of the important digital marketing strategies?

Why Self-awareness is Crucial for Small & Local Business Owners?

Growing up, my dad always told me not to waste time. He forbid me to watch TV, take singing, dancing, painting classes because he believed working on various academic subjects were more worthy of my time, and that I should stay focused on my academics.  In general the Chinese culture values time and money equally … More Why Self-awareness is Crucial for Small & Local Business Owners?